Metaphor in Economics and Specialised Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor in Economics and Specialised Discourse write by Maurizio Gotti. This book was released on 2021-09-30. Metaphor in Economics and Specialised Discourse available in PDF, EPUB and Kindle. This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Metaphor and Mills
Metaphor and Mills - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor and Mills write by Honesto Herrera-Soler. This book was released on 2012-07-04. Metaphor and Mills available in PDF, EPUB and Kindle. While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Metaphors of Economy
Metaphors of Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphors of Economy write by . This book was released on 2016-08-01. Metaphors of Economy available in PDF, EPUB and Kindle. In recent years the metaphor of economy has proved to have an immense explanatory power in literary and cultural criticism. Everything can be expressed and analysed in terms borrowed from political economy. Language, texts, social structures, and cultural relationships can be construed in the dynamic terms made available by the metaphor of economy, and, more specifically, the economy of the metaphor. The metaphor of economy allows to show the dynamic processes of exchange, circulation and interested negotiation. The essays in this volume display approaches to cultural and discursive practices derived from the methods and texts of economics. They provide a body of literary and cultural criticism founded upon economic paradigms, which makes apparent the genealogy of our economic thought and the suggestion that looking at human exchange can enrich our understanding of culture. The interest of this volume is manifold: it gives a historical account of the development of economics, elucidates the emergence of theories governed by economic metaphors and clarifies the impact of the metaphor on theories of textuality. It also provides an exchange between economists and literary and cultural critics by combining literary and cultural criticism with economics and covers a wide range of topics which are of interest to scholars from various disciplines. This volume provides a critical exchange which hopes to enrich both economics and literature.
Metaphor in Specialist Discourse
Metaphor in Specialist Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor in Specialist Discourse write by J. Berenike Herrmann. This book was released on 2015-12-15. Metaphor in Specialist Discourse available in PDF, EPUB and Kindle. Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Metaphor and Discourse
Metaphor and Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor and Discourse write by A. Musolff. This book was released on 2009-03-26. Metaphor and Discourse available in PDF, EPUB and Kindle. The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
