Handbook of Research on Mobile Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Mobile Marketing Management write by Pousttchi, Key. This book was released on 2009-11-30. Handbook of Research on Mobile Marketing Management available in PDF, EPUB and Kindle. "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mobile Marketing Management
Mobile Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mobile Marketing Management write by Hongbing Hua. This book was released on 2019-03-18. Mobile Marketing Management available in PDF, EPUB and Kindle. With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Mobile Commerce: Concepts, Methodologies, Tools, and Applications
Mobile Commerce: Concepts, Methodologies, Tools, and Applications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mobile Commerce: Concepts, Methodologies, Tools, and Applications write by Management Association, Information Resources. This book was released on 2017-06-19. Mobile Commerce: Concepts, Methodologies, Tools, and Applications available in PDF, EPUB and Kindle. In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Mobile Marketing
Mobile Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mobile Marketing write by Daniel Rowles. This book was released on 2013-11-03. Mobile Marketing available in PDF, EPUB and Kindle. Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Impact of Mobile Services on Business Development and E-Commerce
Impact of Mobile Services on Business Development and E-Commerce - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Impact of Mobile Services on Business Development and E-Commerce write by Liébana, Francisco. This book was released on 2019-09-27. Impact of Mobile Services on Business Development and E-Commerce available in PDF, EPUB and Kindle. Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
