Modern Health Care Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Modern Health Care Marketing write by Gamini Gunawardane. This book was released on 2020-06-05. Modern Health Care Marketing available in PDF, EPUB and Kindle. This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Modern Healthcare Marketing in the Digital Era
Modern Healthcare Marketing in the Digital Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Modern Healthcare Marketing in the Digital Era write by Djakeli, Kakhaber. This book was released on 2023-12-11. Modern Healthcare Marketing in the Digital Era available in PDF, EPUB and Kindle. Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Healthcare Marketing Specialist - The Comprehensive Guide
Healthcare Marketing Specialist - The Comprehensive Guide - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Healthcare Marketing Specialist - The Comprehensive Guide write by Viruti Shivan. This book was released on 2024-01-02. Healthcare Marketing Specialist - The Comprehensive Guide available in PDF, EPUB and Kindle. In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This extensive guide is designed for professionals and enthusiasts alike, offering a deep dive into the core strategies and techniques used in today's healthcare industry. From understanding the unique challenges and opportunities in healthcare marketing to mastering digital platforms and patient engagement strategies, this book covers it all. Key topics include developing effective communication plans, leveraging social media for outreach, understanding regulatory compliance, and exploring the latest trends in healthcare advertising. The guide also delves into case studies and real-world scenarios, providing readers with practical insights and actionable advice. Importantly, this book is text-focused and does not contain any images or illustrations, ensuring that all content is original and free from any copyright concerns. Whether you are a budding marketing specialist, a seasoned professional, or simply curious about the intersection of healthcare and marketing, this guide offers comprehensive coverage of everything you need to know to excel in this exciting field.
Healthcare Marketing and Business Development
Healthcare Marketing and Business Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Healthcare Marketing and Business Development write by Emil Zhalmukhamedov. This book was released on 2018-06-14. Healthcare Marketing and Business Development available in PDF, EPUB and Kindle. This book is dedicated to physicians and all medical professionals, who are seeking to improve hospital's or private practice's business performance through marketing and business development strategies. Profit made from this book will help improve underserved, urban and rural healthcare!
Market-driven Strategies in Health Care
Market-driven Strategies in Health Care - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market-driven Strategies in Health Care write by Dean C. Coddington. This book was released on 1987. Market-driven Strategies in Health Care available in PDF, EPUB and Kindle.
