The Modern Political Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Modern Political Campaign write by Richard K. Scher. This book was released on 1997. The Modern Political Campaign available in PDF, EPUB and Kindle. Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
Modern Political Campaigns
Modern Political Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Modern Political Campaigns write by Michael D. Cohen. This book was released on 2021-06-15. Modern Political Campaigns available in PDF, EPUB and Kindle. Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Running for Office
Running for Office - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Running for Office write by Ronald A. Faucheux. This book was released on 2002-05-22. Running for Office available in PDF, EPUB and Kindle. This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.
The Modern Political Campaign
The Modern Political Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Modern Political Campaign write by Richard K. Scher. This book was released on 2020. The Modern Political Campaign available in PDF, EPUB and Kindle. Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long", "too expensive", "too negative", "too personal", "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
Political Consultants and Campaigns
Political Consultants and Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Consultants and Campaigns write by Jason Johnson. This book was released on 2018-04-19. Political Consultants and Campaigns available in PDF, EPUB and Kindle. Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
