Modernism in Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Modernism in Design write by Paul Greenhalgh. This book was released on 1997-07-01. Modernism in Design available in PDF, EPUB and Kindle. Ten new and important essays on design cover Modernism's fortunes in Germany, Italy, Sweden, Britain, Spain, Belgium and the USA; they range in subject matter from world fairs and everyday domestic objects to American West coast architecture and French and Italian furniture. With essays by Tim Benton, Gillian Naylor, Penny Sparke, Wendy Kaplan, Clive Wainwright, Martin Gaughan, Guy Julier, Mimi Wilms, Julian Holder and Paul Greenhalgh. "The object of this book is to diffuse myths. If modernism has, in the past, been both absurdly praised and absurdly damned, Modernism in Design seeks to lift it out of this cycle, and to demonstrate that the modern movement could offer neither Jerusalem nor Babylon ... In this, the book succeeds admirably."—Designer's Journal "While this collection of essays is aimed primarily at design historians and students of design history, hard-pressed practising designers and architects should make room for it on their bookshelves."—Design
American Modernism
American Modernism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook American Modernism write by R. Roger Remington. This book was released on 2003-01-01. American Modernism available in PDF, EPUB and Kindle. Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.
Making it Modern
Making it Modern - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making it Modern write by Aaron Betsky. This book was released on 2016-12-15. Making it Modern available in PDF, EPUB and Kindle. At its root, modernism is that fundamental. It is a question of having something to represent that is of the moment. In the most radical interpretation, modernism always comes too late. The modern is that which is always new, which is to say, always changing and already old by the time it has appeared. Modernism is always a retrospective act, one of documenting or trying to catch what has already appeared - an attempt to fix life as it is being lived. Modernity is just the very fact that we as human beings are continually remaking the world around us through our actions, and are doing so consciously. Modernism is a monument to or memory of that act, which in its own making tries to remake the world it is pretending to represent.
Livable Modernism
Livable Modernism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Livable Modernism write by Kristina Wilson. This book was released on 2004. Livable Modernism available in PDF, EPUB and Kindle. "During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class, not elite, consumers. In this fascinating book, [the author] coins the term 'livable modernism' to describe this school of design. Livable modernism combined international style functional efficiency and sophistication with a respect for American consumers' desires for physical and psychological comfort, paving the way for the work of Charles and Ray Eames and other post-World War II designers. [The author] offers a new view of modernist furnishings marketed for middle-class living rooms, dining rooms, and bedrooms of the 1930s, and provides groundbreaking analyses of many of the most popular items, including George Sakier's stemware for the Fostoria Glass Company, Russel Wrights' American modern furniture for Macy's, and Gilbert Rohde's clocks for the Herman Miller Clock Company. As the first study of the marketing of modern design during the Depression years, [this book] features an extensive array of vintage advertisements from such magazines as 'Better Homes and Gardens', 'House Beautiful', 'Ladies' Home Journal', and the 'Saturday Evening Post'. [The author] discusses the relation of modernism to the cultural and economic climate of the Depression and examines the sophisticated marketing strategies of the movement that coincided with a period of tremendous growth for print magazines and the advertising industry. Filled with fresh insights into a fascinating period in American modern design, this book provides an important new look at these designers' and design companies' philosophies, innovations, and influence that until now have been under-appreciated"--Bookjacket.
Modernism
Modernism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Modernism write by Alastair Duncan. This book was released on 1998. Modernism available in PDF, EPUB and Kindle. Pieces from the Northwest Collection, Northwest Corporation, Minneapolis.
