Moneyball Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Moneyball Marketing write by Larry Popelka. This book was released on 2012-06-01. Moneyball Marketing available in PDF, EPUB and Kindle. Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size. Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.
Moneyball: The Art of Winning an Unfair Game
Moneyball: The Art of Winning an Unfair Game - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Moneyball: The Art of Winning an Unfair Game write by Michael Lewis. This book was released on 2004-03-17. Moneyball: The Art of Winning an Unfair Game available in PDF, EPUB and Kindle. Michael Lewis’s instant classic may be “the most influential book on sports ever written” (People), but “you need know absolutely nothing about baseball to appreciate the wit, snap, economy and incisiveness of [Lewis’s] thoughts about it” (Janet Maslin, New York Times). One of GQ's 50 Best Books of Literary Journalism of the 21st Century Just before the 2002 season opens, the Oakland Athletics must relinquish its three most prominent (and expensive) players and is written off by just about everyone—but then comes roaring back to challenge the American League record for consecutive wins. How did one of the poorest teams in baseball win so many games? In a quest to discover the answer, Michael Lewis delivers not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” (Weekly Standard). Lewis first looks to all the logical places—the front offices of major league teams, the coaches, the minds of brilliant players—but discovers the real jackpot is a cache of numbers?numbers!?collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors. What these numbers prove is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information had been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, general manager of the Oakland Athletics. He paid attention to those numbers?with the second-lowest payroll in baseball at his disposal he had to?to conduct an astonishing experiment in finding and fielding a team that nobody else wanted. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win . . . how can we not cheer for David?
MoneyBall Medicine
MoneyBall Medicine - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook MoneyBall Medicine write by Harry Glorikian. This book was released on 2017-11-20. MoneyBall Medicine available in PDF, EPUB and Kindle. How can a smartwatch help patients with diabetes manage their disease? Why can’t patients find out prices for surgeries and other procedures before they happen? How can researchers speed up the decade-long process of drug development? How will "Precision Medicine" impact patient care outside of cancer? What can doctors, hospitals, and health systems do to ensure they are maximizing high-value care? How can healthcare entrepreneurs find success in this data-driven market? A revolution is transforming the $10 trillion healthcare landscape, promising greater transparency, improved efficiency, and new ways of delivering care. This new landscape presents tremendous opportunity for those who are ready to embrace the data-driven reality. Having the right data and knowing how to use it will be the key to success in the healthcare market in the future. We are already starting to see the impacts in drug development, precision medicine, and how patients with rare diseases are diagnosed and treated. Startups are launched every week to fill an unmet need and address the current problems in the healthcare system. Digital devices and artificial intelligence are helping doctors do their jobs faster and with more accuracy. MoneyBall Medicine: Thriving in the New Data-Driven Healthcare Market, which includes interviews with dozens of healthcare leaders, describes the business challenges and opportunities arising for those working in one of the most vibrant sectors of the world’s economy. Doctors, hospital administrators, health information technology directors, and entrepreneurs need to adapt to the changes effecting healthcare today in order to succeed in the new, cost-conscious and value-based environment of the future. The authors map out many of the changes taking place, describe how they are impacting everyone from patients to researchers to insurers, and outline some predictions for the healthcare industry in the years to come.
Moneyball for Marketing
Moneyball for Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Moneyball for Marketing write by Glenn Gow. This book was released on 2014-11-01. Moneyball for Marketing available in PDF, EPUB and Kindle.
Social Media ROI
Social Media ROI - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media ROI write by Olivier Blanchard. This book was released on 2011-02-22. Social Media ROI available in PDF, EPUB and Kindle. Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
