Moneyball Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Moneyball Marketing write by Larry Popelka. This book was released on 2012-06-01. Moneyball Marketing available in PDF, EPUB and Kindle. Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size. Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.
Moneyball: The Art of Winning an Unfair Game
Moneyball: The Art of Winning an Unfair Game - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Moneyball: The Art of Winning an Unfair Game write by Michael Lewis. This book was released on 2004-03-17. Moneyball: The Art of Winning an Unfair Game available in PDF, EPUB and Kindle. Michael Lewis’s instant classic may be “the most influential book on sports ever written” (People), but “you need know absolutely nothing about baseball to appreciate the wit, snap, economy and incisiveness of [Lewis’s] thoughts about it” (Janet Maslin, New York Times). One of GQ's 50 Best Books of Literary Journalism of the 21st Century Just before the 2002 season opens, the Oakland Athletics must relinquish its three most prominent (and expensive) players and is written off by just about everyone—but then comes roaring back to challenge the American League record for consecutive wins. How did one of the poorest teams in baseball win so many games? In a quest to discover the answer, Michael Lewis delivers not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” (Weekly Standard). Lewis first looks to all the logical places—the front offices of major league teams, the coaches, the minds of brilliant players—but discovers the real jackpot is a cache of numbers?numbers!?collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors. What these numbers prove is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information had been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, general manager of the Oakland Athletics. He paid attention to those numbers?with the second-lowest payroll in baseball at his disposal he had to?to conduct an astonishing experiment in finding and fielding a team that nobody else wanted. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win . . . how can we not cheer for David?
Moneyball for Marketing
Moneyball for Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Moneyball for Marketing write by Glenn Gow. This book was released on 2014-11-01. Moneyball for Marketing available in PDF, EPUB and Kindle.
Data-First Marketing
Data-First Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Data-First Marketing write by Janet Driscoll Miller. This book was released on 2020-08-21. Data-First Marketing available in PDF, EPUB and Kindle. Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Money Ball for Investing
Money Ball for Investing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Money Ball for Investing write by Dan Keppel. This book was released on 2017-07-18. Money Ball for Investing available in PDF, EPUB and Kindle. Your family beats Wall Street in the series Billy Beane did the impossible. He knew he could not afford to buy replacements for Damon, Giambi and Isringhousen, so he hired a unknown Yale economist wonk who had a system. Brad Pitt (Moneyball) explains his take on the system to his scouts. To win we need runs, so on-base percentage is critical. Does not matter how they get there-walks are good. He hires new players who have high ratios. Scouts complain the new are not "baseball material" or too old or can't play positions or girl friend is ugly. The "professionals" think he is nuts. One is fired. Since the manager, Art Howe, doesn't buy it, he does not use the new players. Billy trades Art's players away so the manager is forced to use Billy's. Billy actually explains to the team how they can win by using their strengths-just get on base. Belichick's "Do your job" In his book, Michael Lewis tells us how the economics of baseball work and how Billy Beane, as a failed player, made history by NOT following the professionals' 'expert' knowledge. How can your family beat Wall Street 'professionals' over time? We take the Billy Beane approach. First, we acknowledge that we have a small budget for investing. We can't afford the hedge funds, offshore tax shelters, and expensive Wall Street money managers taking 2-3% a year.
