Multi-Channel Marketing, Branding and Retail Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multi-Channel Marketing, Branding and Retail Design write by Charles McIntyre. This book was released on 2016-12-05. Multi-Channel Marketing, Branding and Retail Design available in PDF, EPUB and Kindle. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Multichannel Retailing
Multichannel Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multichannel Retailing write by Huan Liu. This book was released on 2018-12-19. Multichannel Retailing available in PDF, EPUB and Kindle. Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
The Value of Design in Retail and Branding
The Value of Design in Retail and Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Value of Design in Retail and Branding write by Katelijn Quartier. This book was released on 2021-06-10. The Value of Design in Retail and Branding available in PDF, EPUB and Kindle. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Fashion Management
Fashion Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Management write by Rosemary Varley. This book was released on 2018-10-30. Fashion Management available in PDF, EPUB and Kindle. This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Multi-Channel Strategies for Retail Financial Services
Multi-Channel Strategies for Retail Financial Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multi-Channel Strategies for Retail Financial Services write by Patrick Dahmen. This book was released on 2012-12-06. Multi-Channel Strategies for Retail Financial Services available in PDF, EPUB and Kindle. Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
