Multimodal Chinese Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodal Chinese Discourse write by Dezheng (William) Feng. This book was released on 2023-04-12. Multimodal Chinese Discourse available in PDF, EPUB and Kindle. This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Multimodal Chinese Discourse
Multimodal Chinese Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodal Chinese Discourse write by Dezheng Feng. This book was released on 2023. Multimodal Chinese Discourse available in PDF, EPUB and Kindle. "This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies"--
Multimodality in Chinese Interaction
Multimodality in Chinese Interaction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodality in Chinese Interaction write by Xiaoting Li. This book was released on 2019-05-06. Multimodality in Chinese Interaction available in PDF, EPUB and Kindle. This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.
Multimodality in Chinese Interaction
Multimodality in Chinese Interaction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodality in Chinese Interaction write by Xiaoting Li. This book was released on 2019-05-06. Multimodality in Chinese Interaction available in PDF, EPUB and Kindle. This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.
Toward Multimodal Pragmatics
Toward Multimodal Pragmatics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Toward Multimodal Pragmatics write by Lihe Huang. This book was released on 2021-12-30. Toward Multimodal Pragmatics available in PDF, EPUB and Kindle. Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.
