Multimodal News Analysis across Cultures - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodal News Analysis across Cultures write by Helen Caple. This book was released on 2020-09-30. Multimodal News Analysis across Cultures available in PDF, EPUB and Kindle. Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for example through corpus-assisted multimodal discourse analysis. This Element applies this new approach in relation to how news values are discursively constructed through language and photographs. Using case studies of news from China and Australia, the Element presents a cross-linguistic comparison of news values in national day reporting. Discursive news values analysis (DNVA) has so far been mainly applied to English-language data. This Element offers a new investigation of Chinese DNVA and provides momentum to scholars around the world who are already adopting DNVA to their local contexts. With its focus on national days across two very different cultures, the Element also contributes to research on national identity and cross-linguistic corpus linguistics.
Multimodal News Analysis across Cultures
Multimodal News Analysis across Cultures - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodal News Analysis across Cultures write by Helen Caple. This book was released on 2020-09-17. Multimodal News Analysis across Cultures available in PDF, EPUB and Kindle. Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for example through corpus-assisted multimodal discourse analysis. This Element applies this new approach in relation to how news values are discursively constructed through language and photographs. Using case studies of news from China and Australia, the Element presents a cross-linguistic comparison of news values in national day reporting. Discursive news values analysis (DNVA) has so far been mainly applied to English-language data. This Element offers a new investigation of Chinese DNVA and provides momentum to scholars around the world who are already adopting DNVA to their local contexts. With its focus on national days across two very different cultures, the Element also contributes to research on national identity and cross-linguistic corpus linguistics.
Introduction to Multimodal Analysis
Introduction to Multimodal Analysis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Introduction to Multimodal Analysis write by Per Ledin. This book was released on 2020-01-09. Introduction to Multimodal Analysis available in PDF, EPUB and Kindle. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
Critical Multimodal Studies of Popular Discourse
Critical Multimodal Studies of Popular Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Multimodal Studies of Popular Discourse write by Emilia Djonov. This book was released on 2013-09-23. Critical Multimodal Studies of Popular Discourse available in PDF, EPUB and Kindle. Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Analyzing Multimodality in Specialized Discourse Settings
Analyzing Multimodality in Specialized Discourse Settings - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Analyzing Multimodality in Specialized Discourse Settings write by Veronica Bonsignori. This book was released on 2022-03-01. Analyzing Multimodality in Specialized Discourse Settings available in PDF, EPUB and Kindle. Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.
