Multimodality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodality write by Gunther R. Kress. This book was released on 2010. Multimodality available in PDF, EPUB and Kindle. Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
Multimodality
Multimodality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodality write by John Bateman. This book was released on 2017-04-10. Multimodality available in PDF, EPUB and Kindle. This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Introducing Multimodality
Introducing Multimodality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Introducing Multimodality write by Carey Jewitt. This book was released on 2016-03-22. Introducing Multimodality available in PDF, EPUB and Kindle. This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Perspectives on Multimodality
Perspectives on Multimodality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Perspectives on Multimodality write by Eija Ventola. This book was released on 2004-01-01. Perspectives on Multimodality available in PDF, EPUB and Kindle. This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
The Routledge Handbook of Multimodal Analysis
The Routledge Handbook of Multimodal Analysis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Handbook of Multimodal Analysis write by Carey Jewitt. This book was released on 2016-09-19. The Routledge Handbook of Multimodal Analysis available in PDF, EPUB and Kindle. "The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.
