Music Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Music Marketing write by Mike King. This book was released on 2009-08-01. Music Marketing available in PDF, EPUB and Kindle. (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Music, Money and Success
Music, Money and Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Music, Money and Success write by Jeffrey Brabec. This book was released on 2011-07-18. Music, Money and Success available in PDF, EPUB and Kindle. The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Music Management, Marketing and PR
Music Management, Marketing and PR - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Music Management, Marketing and PR write by Chris Anderton. This book was released on 2022-02-24. Music Management, Marketing and PR available in PDF, EPUB and Kindle. This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Record Label Marketing
Record Label Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Record Label Marketing write by Clyde Philip Rolston. This book was released on 2015-11-19. Record Label Marketing available in PDF, EPUB and Kindle. Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
All You Need to Know about the Music Business
All You Need to Know about the Music Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook All You Need to Know about the Music Business write by Donald S. Passman. This book was released on 2006. All You Need to Know about the Music Business available in PDF, EPUB and Kindle. A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.
