Negative Campaigning - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Negative Campaigning write by Richard R. Lau. This book was released on 2004. Negative Campaigning available in PDF, EPUB and Kindle. Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
The Positive Case for Negative Campaigning
The Positive Case for Negative Campaigning - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Positive Case for Negative Campaigning write by Kyle Mattes. This book was released on 2015-02-06. The Positive Case for Negative Campaigning available in PDF, EPUB and Kindle. Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.
In Defense of Negativity
In Defense of Negativity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook In Defense of Negativity write by John G. Geer. This book was released on 2008-07-29. In Defense of Negativity available in PDF, EPUB and Kindle. Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Going Dirty
Going Dirty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Going Dirty write by David Mark. This book was released on 2007. Going Dirty available in PDF, EPUB and Kindle. Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
Mudslingers
Mudslingers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mudslingers write by Kerwin C. Swint. This book was released on 2008. Mudslingers available in PDF, EPUB and Kindle. Explores the 25 most negative campaigns in American history, including key mayoral races, especially nasty gubernatorial contests, divisive runs for the U.S. Senate, and presidential mudslinging.
