New Service Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook New Service Development write by James A. Fitzsimmons. This book was released on 2000. New Service Development available in PDF, EPUB and Kindle. This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Involving Customers in New Service Development
Involving Customers in New Service Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Involving Customers in New Service Development write by Bo Edvardsson. This book was released on 2006. Involving Customers in New Service Development available in PDF, EPUB and Kindle. This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
New Service Development
New Service Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook New Service Development write by James A. Fitzsimmons. This book was released on 2000. New Service Development available in PDF, EPUB and Kindle. This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Developing New Products and Services
Developing New Products and Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Developing New Products and Services write by Lawrence Sanders. This book was released on 2011-10-14. Developing New Products and Services available in PDF, EPUB and Kindle. This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Service Business Development
Service Business Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Service Business Development write by Thomas Fischer. This book was released on 2012-05-24. Service Business Development available in PDF, EPUB and Kindle. Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
