Author : Penelope Burk
Release : 2003
Genre : Fund raising
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Book Rating : /5 ( reviews)

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Donor-centered Fundraising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Donor-centered Fundraising write by Penelope Burk. This book was released on 2003. Donor-centered Fundraising available in PDF, EPUB and Kindle. "Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.