No Bullshit Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook No Bullshit Social Media write by Jason Falls. This book was released on 2012. No Bullshit Social Media available in PDF, EPUB and Kindle. The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Social Media Is Bullshit
Social Media Is Bullshit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Is Bullshit write by B. J. Mendelson. This book was released on 2012-09-04. Social Media Is Bullshit available in PDF, EPUB and Kindle. A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
No Bullshit Social Media
No Bullshit Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook No Bullshit Social Media write by Jason Falls. Erik Deckers. This book was released on 2011. No Bullshit Social Media available in PDF, EPUB and Kindle. This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.
No Bullsh*t Leadership
No Bullsh*t Leadership - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook No Bullsh*t Leadership write by Chris Hirst. This book was released on 2019-05-02. No Bullsh*t Leadership available in PDF, EPUB and Kindle. WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2020: LEADERSHIP FOR THE FUTURE A Financial Times Business Book of the Month 'A brilliant set of leadership tools that will help you succeed whatever your goal' - Sir Clive Woodward 'A punchy, plainly written guide, offering a readable and enlightened view of what leaders do and how they should do it' - Financial Times 'A new rubric on leadership' - Evening Standard Inspiration behind the No Bullsh*t Leadership Intelligence Squared podcast Leadership is not some special club, open only to elites. It's not a gold star given only to those with expensive degrees. Leadership is for everyone. Based on the author's hard-won experience as a Global CEO, this smart, fun book delivers a step-by-step working manual on how to lead - for anyone. Full of simple and direct approaches, it demystifies an over-analysed subject to get to the heart of modern leadership: the life-changing, career-transforming power to get stuff done. These principles and actionable steps apply to every field, from small businesses to community initiatives, from schools to sports teams to global enterprises. No matter your goal, this book will show you how to: - make effective decisions - build a world-class team - take care of yourself and others - achieve results
No B.S. Direct Marketing
No B.S. Direct Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook No B.S. Direct Marketing write by Dan S. Kennedy. This book was released on 2013-04-01. No B.S. Direct Marketing available in PDF, EPUB and Kindle. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
