Olympic Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Olympic Media write by Andrew Billings. This book was released on 2008-01-24. Olympic Media available in PDF, EPUB and Kindle. This is the first academic text to explore TV sports media's output from this 'behind the scenes' perspective including the first scholarly interviews with the influential US broadcasters and producers and sports media professionals.
Olympic Media
Olympic Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Olympic Media write by Andrew Billings. This book was released on 2008-01-24. Olympic Media available in PDF, EPUB and Kindle. Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
The Global Impact of Olympic Media at London 2012
The Global Impact of Olympic Media at London 2012 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Global Impact of Olympic Media at London 2012 write by Andrew C. Billings. This book was released on 2016-01-13. The Global Impact of Olympic Media at London 2012 available in PDF, EPUB and Kindle. This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.
Olympic Women and the Media
Olympic Women and the Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Olympic Women and the Media write by P. Markula. This book was released on 2009-06-10. Olympic Women and the Media available in PDF, EPUB and Kindle. This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.
The Olympic Games
The Olympic Games - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Olympic Games write by Kristine Toohey. This book was released on 2007-11-08. The Olympic Games available in PDF, EPUB and Kindle. This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
