Online Virality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Online Virality write by Valérie Schafer, Fred Pailler. This book was released on 2024-04-13. Online Virality available in PDF, EPUB and Kindle.
Virtual Victorians
Virtual Victorians - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Virtual Victorians write by Veronica Alfano. This book was released on 2016-01-18. Virtual Victorians available in PDF, EPUB and Kindle. Exploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.
Viral Loop
Viral Loop - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Viral Loop write by Adam Penenberg. This book was released on 2010-01-07. Viral Loop available in PDF, EPUB and Kindle. You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Going Viral
Going Viral - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Going Viral write by Karine Nahon. This book was released on 2013-11-25. Going Viral available in PDF, EPUB and Kindle. In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media write by Wu, Mei. This book was released on 2013-09-30. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media available in PDF, EPUB and Kindle. Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
