Origin and Branding in International Market Entry Processes - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Origin and Branding in International Market Entry Processes write by Silva, Carlos Francisco e. This book was released on 2023-09-07. Origin and Branding in International Market Entry Processes available in PDF, EPUB and Kindle. In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
International Marketing and the Country of Origin Effect
International Marketing and the Country of Origin Effect - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing and the Country of Origin Effect write by G. Bertoli. This book was released on 2013-01-01. International Marketing and the Country of Origin Effect available in PDF, EPUB and Kindle. 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Global Branding and Country of Origin
Global Branding and Country of Origin - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Branding and Country of Origin write by Gaetano Aiello. This book was released on 2016-04-14. Global Branding and Country of Origin available in PDF, EPUB and Kindle. Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future write by Masengu, Reason. This book was released on 2023-09-18. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future available in PDF, EPUB and Kindle. In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics write by Teixeira, Sandrina. This book was released on 2023-11-17. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics available in PDF, EPUB and Kindle. In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
