Overdeliver - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Overdeliver write by Brian Kurtz. This book was released on 2019-04-09. Overdeliver available in PDF, EPUB and Kindle. Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Overpromise and Overdeliver
Overpromise and Overdeliver - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Overpromise and Overdeliver write by Rick Barrera. This book was released on 2009. Overpromise and Overdeliver available in PDF, EPUB and Kindle. The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.
Overpromise and Overdeliver
Overpromise and Overdeliver - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Overpromise and Overdeliver write by Rick Barrera. This book was released on 2004. Overpromise and Overdeliver available in PDF, EPUB and Kindle. Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.
The Generous Husband
The Generous Husband - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Generous Husband write by Paul Byerly. This book was released on 2004-11. The Generous Husband available in PDF, EPUB and Kindle. Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.
Customers for Life
Customers for Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customers for Life write by Carl Sewell. This book was released on 2009-07-01. Customers for Life available in PDF, EPUB and Kindle. In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
