Paradoxes of Culture and Globalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Paradoxes of Culture and Globalization write by Martin J. Gannon. This book was released on 2008. Paradoxes of Culture and Globalization available in PDF, EPUB and Kindle. "What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops 93 cross-cultural paradoxes essential for understanding globalization." "This is a text for advanced undergraduate and graduate courses such as International Management, International Business, Comparative Management, World Business Environment, Cross-Cultural Management, Cross-Cultural Communications, and Cultural Anthropology in the departments of business and management, communication, and anthropology. It is also appropriate for management training and education."--BOOK JACKET.
Bundle: Gannon: Understanding Global Cultures 6e + Gannon: Paradoxes of Culture and Globalization
Bundle: Gannon: Understanding Global Cultures 6e + Gannon: Paradoxes of Culture and Globalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bundle: Gannon: Understanding Global Cultures 6e + Gannon: Paradoxes of Culture and Globalization write by Martin J. Gannon. This book was released on 2015-06-26. Bundle: Gannon: Understanding Global Cultures 6e + Gannon: Paradoxes of Culture and Globalization available in PDF, EPUB and Kindle. Understanding Global Cultures, Sixth Edition In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. Paradoxes of Culture and Globalization What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops cross-cultural paradoxes essential for understanding globalization.
Global Marketing and Advertising
Global Marketing and Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Marketing and Advertising write by Marieke de Mooij. This book was released on 2018-10-27. Global Marketing and Advertising available in PDF, EPUB and Kindle. Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
The Paradox of Culture and the Globalization of Diversity
The Paradox of Culture and the Globalization of Diversity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Paradox of Culture and the Globalization of Diversity write by John Michael Featherstone. This book was released on 1990. The Paradox of Culture and the Globalization of Diversity available in PDF, EPUB and Kindle.
Culture's Vanities
Culture's Vanities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Culture's Vanities write by David Steigerwald. This book was released on 2004. Culture's Vanities available in PDF, EPUB and Kindle. Americans want it both ways. They are committed to cultural diversity, yet demand an endless variety of cheap consumer goods from a global system that destroys distinct ways of life. In this groundbreaking work, David Steigerwald argues that Americans have papered over this paradox by embracing the rhetoric of diversity and multiculturalism, which hides the extent to which they have accepted homogenized ways of working and living.
