Permanent Campaigning in Canada - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Permanent Campaigning in Canada write by Alex Marland. This book was released on 2017-05-26. Permanent Campaigning in Canada available in PDF, EPUB and Kindle. Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
The Permanent Campaign
The Permanent Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Permanent Campaign write by Greg Elmer. This book was released on 2012. The Permanent Campaign available in PDF, EPUB and Kindle. From the social media-based 2008 Obama election campaign to the civic protest and political revolutions of the 2011 Arab Spring, the past few years have been marked by a widespread and complex shift in the political landscape, as the rise of participatory platforms- such as YouTube, Twitter, Facebook, and blogs- have multiplied the venues for political communication and activism. This book explores the emergence of a permanent campaign- the need for constant readiness- on networked communication platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics. -- from Publisher description.
Inside the Campaign
Inside the Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Inside the Campaign write by Alex Marland. This book was released on 2020-05-01. Inside the Campaign available in PDF, EPUB and Kindle. Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Political Communication in Canada
Political Communication in Canada - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Communication in Canada write by Alex Marland. This book was released on 2014-11-17. Political Communication in Canada available in PDF, EPUB and Kindle. Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
Political Marketing in Canada
Political Marketing in Canada - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Marketing in Canada write by Alex Marland. This book was released on 2012-02-15. Political Marketing in Canada available in PDF, EPUB and Kindle. Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
