Personal Brand Planning for Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Personal Brand Planning for Life write by Robert M. Donnelly. This book was released on 2022-06-16. Personal Brand Planning for Life available in PDF, EPUB and Kindle. Personal Brand Planning for Life is not the typical book on how to find your brand. It is the recipe book for building a better career and life by using your brand. Personal Brand Planning is the first book to walk you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The book spends very little time telling you how important branding is and dives right into showing you how to assess your brand. Then, the authors take you on a marketing journey to build your strategy on and off line from the perspective of the job seeker and an entrepreneur. The book ends with lessons on monetizing your brand and expanding it into new marketplaces. Personal Brand Planning for Life provides the ultimate method for branding, which was created by a 20 year professor of entrepreneurship and a career coach for high achievers.
Personal Brand Management
Personal Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Personal Brand Management write by Talaya Waller. This book was released on 2020-04-15. Personal Brand Management available in PDF, EPUB and Kindle. This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Make a Name for Yourself
Make a Name for Yourself - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Make a Name for Yourself write by Robin Fisher Roffer. This book was released on 2002-01-08. Make a Name for Yourself available in PDF, EPUB and Kindle. One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
The Visible Expert
The Visible Expert - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Visible Expert write by Lee W. Frederiksen. This book was released on 2014-09-02. The Visible Expert available in PDF, EPUB and Kindle. What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Personal Brands
Personal Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Personal Brands write by Roberto Álvarez del Blanco. This book was released on 2010-10-27. Personal Brands available in PDF, EPUB and Kindle. The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
