Persuasion Ethics Today - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Persuasion Ethics Today write by Margaret Duffy. This book was released on 2015-12-07. Persuasion Ethics Today available in PDF, EPUB and Kindle. Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Persuasion Ethics Today
Persuasion Ethics Today - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Persuasion Ethics Today write by Margaret Duffy. This book was released on 2014-01-31. Persuasion Ethics Today available in PDF, EPUB and Kindle. Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Persuasion Ethics Today
Persuasion Ethics Today - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Persuasion Ethics Today write by Margaret Duffy. This book was released on 2014-01-31. Persuasion Ethics Today available in PDF, EPUB and Kindle. Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Ethics, Persuasion and Truth
Ethics, Persuasion and Truth - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethics, Persuasion and Truth write by J. J. C. Smart. This book was released on 2020-07-20. Ethics, Persuasion and Truth available in PDF, EPUB and Kindle. Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.
Propaganda and the Ethics of Persuasion - Second Edition
Propaganda and the Ethics of Persuasion - Second Edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Propaganda and the Ethics of Persuasion - Second Edition write by Randal Marlin. This book was released on 2013-09-30. Propaganda and the Ethics of Persuasion - Second Edition available in PDF, EPUB and Kindle. This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
