Pitch, Tweet, Or Engage on the Street - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Pitch, Tweet, Or Engage on the Street write by Kara Alaimo. This book was released on 2020-11-04. Pitch, Tweet, Or Engage on the Street available in PDF, EPUB and Kindle. The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book shows how to build and manage a global public relations team, how to practice global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect historical changes in each local context; expanded coverage of social media and the role of influencer engagement; and a brand-new chapter, "Global PR in the Era of Fake News and Filter Bubbles". The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Pitch, Tweet, or Engage on the Street
Pitch, Tweet, or Engage on the Street - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Pitch, Tweet, or Engage on the Street write by Kara Alaimo. This book was released on 2020-12-29. Pitch, Tweet, or Engage on the Street available in PDF, EPUB and Kindle. The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Public Relations Case Studies from Around the World (2nd Edition)
Public Relations Case Studies from Around the World (2nd Edition) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations Case Studies from Around the World (2nd Edition) write by Judy VanSlyke Turk. This book was released on 2017. Public Relations Case Studies from Around the World (2nd Edition) available in PDF, EPUB and Kindle. The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
Dead Fish Don't Swim Upstream
Dead Fish Don't Swim Upstream - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Dead Fish Don't Swim Upstream write by Jay J. Silverberg. This book was released on 2021-11-22. Dead Fish Don't Swim Upstream available in PDF, EPUB and Kindle. Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That's us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers' ability to convey important business lessons in bite-size morsels.
Cases in Public Relations Management
Cases in Public Relations Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cases in Public Relations Management write by Patricia Swann. This book was released on 2014-02-18. Cases in Public Relations Management available in PDF, EPUB and Kindle. Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
