Place Branding in a Globalizing Middle East - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Place Branding in a Globalizing Middle East write by Turki Mohammed Shoaib. This book was released on 2017. Place Branding in a Globalizing Middle East available in PDF, EPUB and Kindle.
Branding the Middle East
Branding the Middle East - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding the Middle East write by Steffen Wippel. This book was released on 2023-10-02. Branding the Middle East available in PDF, EPUB and Kindle.
Globalization and Urban Development
Globalization and Urban Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Globalization and Urban Development write by Harry W. Richardson. This book was released on 2006-03-30. Globalization and Urban Development available in PDF, EPUB and Kindle. Most research on globalization has focused on macroeconomic and economy-wide consequences. This book explores an under-researched area, the impacts of globalization on cities and national urban hierarchies, especially but not solely in developing countries. Most of the globalization-urban research has concentrated on the "global cities" (e.g. New York, London, Paris, Tokyo) that influence what happens in the rest of the world. In contrast, this research looks at the cities at the receiving end of the forces of globalization. The general finding is that large cities, on balance, benefit from globalization, although in some cases at the expense of widening spatial inequities.
Place Branding
Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Place Branding write by Pantea Foroudi. This book was released on 2020-02-06. Place Branding available in PDF, EPUB and Kindle. Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
Eccentric Marketing
Eccentric Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Eccentric Marketing write by Said Baaghil. This book was released on 2007-12. Eccentric Marketing available in PDF, EPUB and Kindle. In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
