Political Advertising in the 2014 European Parliament Elections - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Advertising in the 2014 European Parliament Elections write by Christina Holtz-Bacha. This book was released on 2017-07-21. Political Advertising in the 2014 European Parliament Elections available in PDF, EPUB and Kindle. This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.
The Eurosceptic 2014 European Parliament Elections
The Eurosceptic 2014 European Parliament Elections - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Eurosceptic 2014 European Parliament Elections write by Julie Hassing Nielsen. This book was released on 2016-12-08. The Eurosceptic 2014 European Parliament Elections available in PDF, EPUB and Kindle. This edited collection explores the role of Euroscepticism in the European Parliament (EP) elections of 2014 both in particular EU Member States and across broader regions. It shows how the “second rate” features of elections with no clear agenda-setting role facilitated the astonishing success of Eurosceptic parties while the traditionally “second order” nature of purely legislative elections amplified this outcome, giving it a quite different character than the outcome of any previous EP elections, with potential in turn to affect outcomes of later national elections as well. The chapters draw on a number of different methodological approaches and focus on different perspectives regarding how Euroscepticism played a role in the election context, investigating public opinion, party strategies and media coverage; and assessing how these elections created links to national party politics with likely consequences for electoral success of Eurosceptic parties in future national elections and referendums. This book will be of particular interest to students and scholars in the fields of European politics, voting behavior Euroscepticism.
Members of the European Parliament Online
Members of the European Parliament Online - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Members of the European Parliament Online write by Lucia Vesnic-Alujevic. This book was released on 2013-11-06. Members of the European Parliament Online available in PDF, EPUB and Kindle. Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.
Campaigning on Facebook in the 2019 European Parliament Election
Campaigning on Facebook in the 2019 European Parliament Election - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Campaigning on Facebook in the 2019 European Parliament Election write by Jörg Haßler. This book was released on 2021. Campaigning on Facebook in the 2019 European Parliament Election available in PDF, EPUB and Kindle. This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
Election Posters Around the Globe
Election Posters Around the Globe - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Election Posters Around the Globe write by Christina Holtz-Bacha. This book was released on 2017-04-03. Election Posters Around the Globe available in PDF, EPUB and Kindle. This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.
