Political Advertising in the United States - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Advertising in the United States write by Erika Franklin Fowler. This book was released on 2018-05-04. Political Advertising in the United States available in PDF, EPUB and Kindle. Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Pulp Politics
Pulp Politics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Pulp Politics write by Glenn W. Richardson, Jr.. This book was released on 2008-07-17. Pulp Politics available in PDF, EPUB and Kindle. Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.
Social Media and Democracy
Social Media and Democracy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media and Democracy write by Nathaniel Persily. This book was released on 2020-09-03. Social Media and Democracy available in PDF, EPUB and Kindle. A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Political Marketing in the United States
Political Marketing in the United States - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Marketing in the United States write by Jennifer Lees-Marshment. This book was released on 2014-08-28. Political Marketing in the United States available in PDF, EPUB and Kindle. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Truth in Advertising?
Truth in Advertising? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Truth in Advertising? write by Barbara Allen. This book was released on 2018-10-18. Truth in Advertising? available in PDF, EPUB and Kindle. Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
