Political Branding Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Branding Strategies write by Lorann Downer. This book was released on 2015-12-03. Political Branding Strategies available in PDF, EPUB and Kindle. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Political Branding
Political Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Branding write by Christopher Pich. This book was released on 2020-12-17. Political Branding available in PDF, EPUB and Kindle. This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Electoral Strategies and Political Marketing
Electoral Strategies and Political Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Electoral Strategies and Political Marketing write by Shaun Bowler. This book was released on 2016-07-27. Electoral Strategies and Political Marketing available in PDF, EPUB and Kindle. Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
The Marketing of the President
The Marketing of the President - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Marketing of the President write by Bruce I. Newman. This book was released on 1994. The Marketing of the President available in PDF, EPUB and Kindle. Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Political Marketing:
Political Marketing: - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Marketing: write by Wojciech Cwalina. This book was released on 2015-01-28. Political Marketing: available in PDF, EPUB and Kindle. This is the first integrated theory-to-practice text on marketing's role in the political process. It
