Political Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Brands write by Ciara Torres-Spelliscy. This book was released on 2019. Political Brands available in PDF, EPUB and Kindle. From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Political Risk
Political Risk - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Risk write by Condoleezza Rice. This book was released on 2018-05-01. Political Risk available in PDF, EPUB and Kindle. From New York Times bestselling author and former U.S. secretary of state Condoleezza Rice and Stanford University professor Amy B. Zegart comes an examination of the rapidly evolving state of political risk, and how to navigate it. The world is changing fast. Political risk-the probability that a political action could significantly impact a company's business-is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. The very institutions and laws that were supposed to reduce business uncertainty and risk are often having the opposite effect. In today's globalized world, there are no "safe" bets. POLITICAL RISK investigates and analyzes this evolving landscape, what businesses can do to navigate it, and what all of us can learn about how to better understand and grapple with these rapidly changing global political dynamics. Drawing on lessons from the successes and failures of companies across multiple industries as well as examples from aircraft carrier operations, NASA missions, and other unusual places, POLITICAL RISK offers a first-of-its-kind framework that can be deployed in any organization, from startups to Fortune 500 companies. Organizations that take a serious, systematic approach to political risk management are likely to be surprised less often and recover better. Companies that don't get these basics right are more likely to get blindsided.
Party Brands in Crisis
Party Brands in Crisis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Party Brands in Crisis write by Noam Lupu. This book was released on 2016-01-15. Party Brands in Crisis available in PDF, EPUB and Kindle. Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.
Political Branding
Political Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Branding write by Christopher Pich. This book was released on 2020-12-17. Political Branding available in PDF, EPUB and Kindle. This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Politics at Work
Politics at Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Politics at Work write by Alexander Hertel-Fernandez. This book was released on 2018. Politics at Work available in PDF, EPUB and Kindle. Politics at Work documents how and why U.S. employers are increasingly recruiting their own workers into politics-and what such recruitment means for American democracy and public policy.
