Political Marketing in the United States - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Marketing in the United States write by Jennifer Lees-Marshment. This book was released on 2014-08-28. Political Marketing in the United States available in PDF, EPUB and Kindle. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Political Advertising in the United States
Political Advertising in the United States - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Advertising in the United States write by Erika Franklin Fowler. This book was released on 2018-05-04. Political Advertising in the United States available in PDF, EPUB and Kindle. Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Political Marketing in the 2016 U.S. Presidential Election
Political Marketing in the 2016 U.S. Presidential Election - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Marketing in the 2016 U.S. Presidential Election write by Jamie Gillies. This book was released on 2017-08-04. Political Marketing in the 2016 U.S. Presidential Election available in PDF, EPUB and Kindle. This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Political Marketing:
Political Marketing: - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Marketing: write by Wojciech Cwalina. This book was released on 2015-01-28. Political Marketing: available in PDF, EPUB and Kindle. Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
The Marketing of the President
The Marketing of the President - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Marketing of the President write by Bruce I. Newman. This book was released on 1994. The Marketing of the President available in PDF, EPUB and Kindle. Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
