Polling and the Public - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Polling and the Public write by Herb Asher. This book was released on 2016-07-13. Polling and the Public available in PDF, EPUB and Kindle. Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
Political Polling in the Digital Age
Political Polling in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Polling in the Digital Age write by Kirby Goidel. This book was released on 2011-05-02. Political Polling in the Digital Age available in PDF, EPUB and Kindle. The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Polling and the Public
Polling and the Public - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Polling and the Public write by Herbert B. Asher. This book was released on 2017. Polling and the Public available in PDF, EPUB and Kindle. Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
Polling and the Public
Polling and the Public - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Polling and the Public write by Herbert B. Asher. This book was released on 2001. Polling and the Public available in PDF, EPUB and Kindle. Although information from public opinion polls is ubiquitous wielded by political candidates, the media, and all kinds of organizations hoping to prove a point polling is poorly understood by most people. Asher (emeritus, political science, Ohio State U.) explains how surveys are constructed, conduc
Polling to Govern
Polling to Govern - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Polling to Govern write by Diane J. Heith. This book was released on 2004. Polling to Govern available in PDF, EPUB and Kindle. Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a permanent campaign has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrationsthose of Nixon, Ford, Carter, Reagan, Bush, and Clintondissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.
