Populations as Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Populations as Brands write by Aaro Tupasela. This book was released on 2021-07-31. Populations as Brands available in PDF, EPUB and Kindle. In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.
The Truth About Creating Brands People Love
The Truth About Creating Brands People Love - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Truth About Creating Brands People Love write by Donna D. Heckler. This book was released on 2008-10-10. The Truth About Creating Brands People Love available in PDF, EPUB and Kindle. Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Illinois Technograph
Illinois Technograph - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Illinois Technograph write by . This book was released on 1926. Illinois Technograph available in PDF, EPUB and Kindle.
Journal of the American Ceramic Society
Journal of the American Ceramic Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Journal of the American Ceramic Society write by American Ceramic Society. This book was released on 1927. Journal of the American Ceramic Society available in PDF, EPUB and Kindle.
Business Statistics
Business Statistics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Statistics write by Naval Bajpai. This book was released on 2009. Business Statistics available in PDF, EPUB and Kindle. Business Statistics offers readers a foundation in core statistical concepts using a perfect blend of theory and practical application. This book presents business statistics as value added tools in the process of converting data into useful information. The step-by-step approach used to discuss three main statistical software applications, MS Excel, Minitab, and SPSS, which are critical tools for decision making in the business world, makes this book extremely user friendly. India-centric case studies and examples demonstrate the many uses of statistics in business and economics. The underlying focus on the interpretation of results rather than computation makes this book highly relevant for students and practising managers. Practice quizzes and true/false questions for students, and lecture slides and solutions manual for instructors are available at http://wps.pearsoned.com/bajpai_businessstatistics_e.
