Positioning Wine in an Issues-conscious Environment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Positioning Wine in an Issues-conscious Environment write by . This book was released on 1992. Positioning Wine in an Issues-conscious Environment available in PDF, EPUB and Kindle.
Wine Positioning
Wine Positioning - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Positioning write by Pierre Mora. This book was released on 2015-11-27. Wine Positioning available in PDF, EPUB and Kindle. This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Handbook of Research on Sustainability Challenges in the Wine Industry
Handbook of Research on Sustainability Challenges in the Wine Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Sustainability Challenges in the Wine Industry write by Marco-Lajara, Bartolomé. This book was released on 2023-04-18. Handbook of Research on Sustainability Challenges in the Wine Industry available in PDF, EPUB and Kindle. In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice. The Handbook of Research on Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this major reference work is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Management and Marketing Opportunities for Companies and Challenges for the Industry write by Foued Cheriet. This book was released on 2020-09-29. Wine Management and Marketing Opportunities for Companies and Challenges for the Industry available in PDF, EPUB and Kindle. This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Social, Cultural and Economic Impacts of Wine in New Zealand.
Social, Cultural and Economic Impacts of Wine in New Zealand. - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social, Cultural and Economic Impacts of Wine in New Zealand. write by Peter J. Howland. This book was released on 2014-04-16. Social, Cultural and Economic Impacts of Wine in New Zealand. available in PDF, EPUB and Kindle. New Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines. This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the “life of commodities”, “social class” and “place and people”. Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy. This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.
