Postcolonial Marketing Communication

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Release : 2024-05-30
Genre : Business & Economics
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Book Rating : 848/5 ( reviews)

Postcolonial Marketing Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Postcolonial Marketing Communication write by Arindam Das. This book was released on 2024-05-30. Postcolonial Marketing Communication available in PDF, EPUB and Kindle. This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of “other” epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.

Postcolonial Marketing Communication

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Book Rating : 852/5 ( reviews)

Postcolonial Marketing Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Postcolonial Marketing Communication write by Arindam Das. This book was released on . Postcolonial Marketing Communication available in PDF, EPUB and Kindle.

Postcolonial Studies Meets Media Studies

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Release : 2016
Genre : SOCIAL SCIENCE
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Book Rating : 941/5 ( reviews)

Postcolonial Studies Meets Media Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Postcolonial Studies Meets Media Studies write by Kai Merten. This book was released on 2016. Postcolonial Studies Meets Media Studies available in PDF, EPUB and Kindle. This collection brings together experts from media and communication studies with postcolonial studies scholars to illustrate how the two fields may challenge and enrich each other. It encompasses essays on topics including media convergence, transcultural subjectivity, hegemony, piracy, and media history and colonialism. Drawing on examples from film, literature, music, TV, and the internet, the contributors investigate the transnational dimensions of today's media, engage with local and global media politics, and discuss media outlets as economic agents, thus illustrating mechanisms of power in postcolonial and neo-colonial mediascapes.

Postcolonial Theory and Organizational Analysis: A Critical Engagement

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Release : 2003-05-01
Genre : Business & Economics
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Book Rating : 295/5 ( reviews)

Postcolonial Theory and Organizational Analysis: A Critical Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Postcolonial Theory and Organizational Analysis: A Critical Engagement write by A. Prasad. This book was released on 2003-05-01. Postcolonial Theory and Organizational Analysis: A Critical Engagement available in PDF, EPUB and Kindle. This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.

Managing the Post-Colony South Asia Focus

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Release : 2022-08-18
Genre : Business & Economics
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Book Rating : 882/5 ( reviews)

Managing the Post-Colony South Asia Focus - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing the Post-Colony South Asia Focus write by Nimruji Jammulamadaka. This book was released on 2022-08-18. Managing the Post-Colony South Asia Focus available in PDF, EPUB and Kindle. This edited book on South Asia is part of the book series “Managing the Post-colony.” This series is co-edited by Nimruji Jammulamadaka and Gavin Jack and is focused on managing and organising within the historical and contemporary structures of colonization and imperialism within and across nation-states and social domains especially the economic and the cultural domain. This edited book on South Asia is committed to a presentation of indigenous understandings and knowledge around the organizing, religion, language and cultural production through the lens of anti, post and de-colonial thought. This book forces the reader to consider not just what we know but how and where we know and can be instrumental in identifying and challenging dominant modes of management knowledge production. The decolonial movement is closely associated with scholars like Walter Mignolo, Anibal Quijano and others who expose how Western rationality and science, emanating from the enlightenment project, are being used by colonial powers to consolidate their imperial projects. The authors in this book argue that a potent form of colonization is epistemic in nature. This book series seeks to present cutting-edge, critical, interdisciplinary, and geographically and culturally diverse perspectives on the contemporary nature, experience and theorization of managing and organizing in post-colonial location under conditions of coloniality. These conditions subsume ongoing and new forms of colonisation/imperialism, and complex resistances to them, and lives lived outside them, and may be drawn out and investigated in regard to a multiplicity of different business- and management-related topics. The power of domination is its ability to silence other ways of knowing, being and doing. Focus on South Asia: Ways of Managing, Organising and Living delivers a profound critique of Western management theory and its universalistic claims. But, it goes much further to advance other managements and ways of organising from the peoples and communities of South Asia. Stella M. Nkomo, University of Pretoria, South Africa I like very much the orientation and the composition of the volume...you have a) the meaning of management in the West changed after the Industrial revolution and by 1900 became a political issue domestically in the US and before that colonial, as you show in the colonial context of South Asia; b) so the constitution of the settler management as you show with McCaulay, destituted all existing local form of organizing their praxis of living; c) the task now is the reconstitution of the destituted, the pluriversal human (and animals too) self-organization subjected to Western regulations to their own benefit, while materializing their rhetoric of racial destitution (incapable of organizing like us, impossible for them to be like, us we have to teach them civilization, etc.). Walter Mignolo, William H. Wannamaker Professor of Literature and Romance Studies at Duke University, USA Very Impressive and Much Needed Pushkala Prasad, Zankel Chair Professor, Skidmore College.