Practical Marketing for the Academic Library - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Practical Marketing for the Academic Library write by Stephanie Espinoza Villamor. This book was released on 2022-05-24. Practical Marketing for the Academic Library available in PDF, EPUB and Kindle. This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Marketing for Special and Academic Libraries
Marketing for Special and Academic Libraries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing for Special and Academic Libraries write by Valerie S. Gordon. This book was released on 2016-03-15. Marketing for Special and Academic Libraries available in PDF, EPUB and Kindle. Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Marketing Today's Academic Library
Marketing Today's Academic Library - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Today's Academic Library write by Brian Mathews. This book was released on 2009-01-01. Marketing Today's Academic Library available in PDF, EPUB and Kindle. Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Real-Life Marketing and Promotion Strategies in College Libraries
Real-Life Marketing and Promotion Strategies in College Libraries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Real-Life Marketing and Promotion Strategies in College Libraries write by Barbara W Petruzzelli. This book was released on 2012-11-12. Real-Life Marketing and Promotion Strategies in College Libraries available in PDF, EPUB and Kindle. Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.
Video Marketing for Libraries
Video Marketing for Libraries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Video Marketing for Libraries write by Heather A. Dalal. This book was released on 2017-08-01. Video Marketing for Libraries available in PDF, EPUB and Kindle. Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
