Practical Web Analytics for User Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Practical Web Analytics for User Experience write by Michael Beasley. This book was released on 2013-06-21. Practical Web Analytics for User Experience available in PDF, EPUB and Kindle. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Quantifying the User Experience
Quantifying the User Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Quantifying the User Experience write by Jeff Sauro. This book was released on 2016-07-12. Quantifying the User Experience available in PDF, EPUB and Kindle. Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Search Analytics for Your Site
Search Analytics for Your Site - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Search Analytics for Your Site write by Louis Rosenfeld. This book was released on 2011-07-06. Search Analytics for Your Site available in PDF, EPUB and Kindle. Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Building the Realtime User Experience
Building the Realtime User Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building the Realtime User Experience write by Ted Roden. This book was released on 2010-06-23. Building the Realtime User Experience available in PDF, EPUB and Kindle. The Web is increasingly happening in realtime. With websites such as Facebook and Twitter leading the way, users are coming to expect that all sites should serve content as it occurs—on smartphones as well as computers. This book shows you how to build realtime user experiences by adding chat, streaming content, and including more features on your site one piece at a time, without making big changes to the existing infrastructure. You'll also learn how to serve realtime content beyond the browser. Throughout the book are many practical JavaScript and Python examples for advanced web developers that you can use on your site now. And in the final chapter, you'll build a location-aware game that combines all of the technologies discussed. Use the latest realtime syndication technology, including PubSubHubbub Build dynamic widgets on your homepage to show realtime updates from several sources Learn how to use long polling to "push" content from your server to browsers Create an application using the Tornado web server that makes sense of massive amounts of streaming content Understand the unique requirements for setting up a basic chat service Use IM and SMS to enable users to interact with your site outside of a web browser Implement custom analytics to measure engagement in realtime
Researching UX
Researching UX - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Researching UX write by Luke Hay. This book was released on 2017. Researching UX available in PDF, EPUB and Kindle. Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.
