Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

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Release : 2019-05-30
Genre : Business & Economics
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Book Rating : 579/5 ( reviews)

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments write by Granata, Giuseppe. This book was released on 2019-05-30. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments available in PDF, EPUB and Kindle. Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Advances in Parallel Computing Algorithms, Tools and Paradigms

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Release : 2022-11-23
Genre : Computers
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Book Rating : 152/5 ( reviews)

Advances in Parallel Computing Algorithms, Tools and Paradigms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Parallel Computing Algorithms, Tools and Paradigms write by D.J. Hemanth. This book was released on 2022-11-23. Advances in Parallel Computing Algorithms, Tools and Paradigms available in PDF, EPUB and Kindle. Recent developments in parallel computing for various fields of application are providing improved solutions for handling data. These newer, innovative ideas offer the technical support necessary to enhance intellectual decisions, while also dealing more efficiently with the huge volumes of data currently involved. This book presents the proceedings of ICAPTA 2022, the International Conference on Advances in Parallel Computing Technologies and Applications, hosted as a virtual conference from Bangalore, India, on 27 and 28 January 2022. The aim of the conference was to provide a forum for the sharing of knowledge about various aspects of parallel computing in communications systems and networking, including cloud and virtualization solutions, management technologies and vertical application areas. The conference also provided a premier platform for scientists, researchers, practitioners and academicians to present and discuss their most recent innovations, trends and concerns, as well as the practical challenges encountered in this field. More than 300 submissions were received for the conference, from which the 91 full-length papers presented here were accepted after review by a panel of subject experts. Topics covered include parallel computing in communication, machine learning intelligence for parallel computing and parallel computing for software services in theoretical and practical aspects. Providing an overview of recent developments in the field, the book will be of interest to all those whose work involves the use of parallel computing technologies.

Strategic Social Media Management

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Book Rating : 969/5 ( reviews)

Strategic Social Media Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Social Media Management write by Karen E. Sutherland. This book was released on . Strategic Social Media Management available in PDF, EPUB and Kindle.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

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Release : 2019-10-25
Genre : Business & Economics
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Book Rating : 369/5 ( reviews)

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities write by Kavo?lu, Samet. This book was released on 2019-10-25. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities available in PDF, EPUB and Kindle. Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

TRENDS, TRIBES & NICHES

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Genre : Business & Economics
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TRENDS, TRIBES & NICHES - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook TRENDS, TRIBES & NICHES write by DAVID SANDUA. This book was released on . TRENDS, TRIBES & NICHES available in PDF, EPUB and Kindle. In the vast and competitive e-commerce universe, Amazon has emerged as a dominant force, capturing a significant portion of the market. However, the success of a product on Amazon is not determined solely by its quality or price, but is influenced by factors such as trends, tribes and niches. This book delves into the secret of success on Amazon, exploring how current trends, online communities (tribes) and niche markets (niches) impact sales and profitability. Trends refer to emerging patterns in consumer behavior, influenced by social changes or technological advances. Tribes, on the other hand, are groups of people with similar interests or preferences that can significantly influence purchasing decisions. Niches, meanwhile, are specialized market segments that cater to specific and often unique needs. By identifying and understanding these niches, marketers can offer products that perfectly match the needs of these consumers, reducing competition and building a loyal customer base. In addition to these concepts, the book also highlights the importance of data analytics in understanding and analyzing consumer behavior. Data-driven strategies are essential for uncovering trends, identifying tribes and locating profitable niches. This book is an essential guide for any marketer or professional looking to unlock the secrets of Amazon bestsellers. By mastering the concepts of trends, tribes and niches, and applying data-driven strategies, sellers can maximize their sales potential on the platform and achieve sustained success.