Principles of Strategic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Principles of Strategic Communication write by Derina Holtzhausen. This book was released on 2021-07-08. Principles of Strategic Communication available in PDF, EPUB and Kindle. Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Strategic Communication at Work
Strategic Communication at Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Communication at Work write by Diane Lennard. This book was released on 2018-03-22. Strategic Communication at Work available in PDF, EPUB and Kindle. Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
Strategic Science Communication
Strategic Science Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Science Communication write by John C. Besley. This book was released on 2022-09-27. Strategic Science Communication available in PDF, EPUB and Kindle. This guidebook is essential reading for all professionals in the field.
Strategic Communication for Organizations
Strategic Communication for Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Communication for Organizations write by Sara LaBelle. This book was released on 2020-02-11. Strategic Communication for Organizations available in PDF, EPUB and Kindle. Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Strategic Communication
Strategic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Communication write by James Mahoney. This book was released on 2016-09-15. Strategic Communication available in PDF, EPUB and Kindle. Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
