Private Label - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Private Label write by Kelly Yang. This book was released on 2022-05-31. Private Label available in PDF, EPUB and Kindle. The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
Private Label Strategy
Private Label Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Private Label Strategy write by Nirmalya Kumar. This book was released on 2007. Private Label Strategy available in PDF, EPUB and Kindle. The growth in private labels has huge implications for managers on both sides.
Improving Marketing Strategies for Private Label Products
Improving Marketing Strategies for Private Label Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Improving Marketing Strategies for Private Label Products write by Arslan, Yusuf. This book was released on 2019-09-20. Improving Marketing Strategies for Private Label Products available in PDF, EPUB and Kindle. With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Private Label
Private Label - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Private Label write by Keith Lincoln. This book was released on 2009-05-03. Private Label available in PDF, EPUB and Kindle. Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in National Brand and Private Label Marketing write by Francisco J. Martinez-Lopez. This book was released on 2020-05-13. Advances in National Brand and Private Label Marketing available in PDF, EPUB and Kindle. This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
