Private Label Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Private Label Strategy write by Nirmalya Kumar. This book was released on 2007. Private Label Strategy available in PDF, EPUB and Kindle. The growth in private labels has huge implications for managers on both sides.
Private Label Strategy
Private Label Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Private Label Strategy write by Nirmalya Kumar. This book was released on 2007-02-13. Private Label Strategy available in PDF, EPUB and Kindle. As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
Improving Marketing Strategies for Private Label Products
Improving Marketing Strategies for Private Label Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Improving Marketing Strategies for Private Label Products write by Arslan, Yusuf. This book was released on 2019-09-20. Improving Marketing Strategies for Private Label Products available in PDF, EPUB and Kindle. With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Private Label
Private Label - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Private Label write by Keith Lincoln. This book was released on 2009-05-03. Private Label available in PDF, EPUB and Kindle. Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Global Branding: Breakthroughs in Research and Practice
Global Branding: Breakthroughs in Research and Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Branding: Breakthroughs in Research and Practice write by Management Association, Information Resources. This book was released on 2019-07-05. Global Branding: Breakthroughs in Research and Practice available in PDF, EPUB and Kindle. To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
