AI for Marketing and Product Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook AI for Marketing and Product Innovation write by A. K. Pradeep. This book was released on 2018-11-26. AI for Marketing and Product Innovation available in PDF, EPUB and Kindle. Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Product Innovation and Technology Strategy
Product Innovation and Technology Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product Innovation and Technology Strategy write by Robert G. Cooper. This book was released on 2009. Product Innovation and Technology Strategy available in PDF, EPUB and Kindle. Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Innovation and Product Management
Innovation and Product Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovation and Product Management write by Kurt Gaubinger. This book was released on 2014-09-12. Innovation and Product Management available in PDF, EPUB and Kindle. Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Creativity in Product Innovation
Creativity in Product Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Creativity in Product Innovation write by Jacob Goldenberg. This book was released on 2002-01-03. Creativity in Product Innovation available in PDF, EPUB and Kindle. Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Product Innovation in the Global Fashion Industry
Product Innovation in the Global Fashion Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product Innovation in the Global Fashion Industry write by Byoungho Jin. This book was released on 2017-11-27. Product Innovation in the Global Fashion Industry available in PDF, EPUB and Kindle. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
