Product Strategy for High Technology Companies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product Strategy for High Technology Companies write by Michael E. McGrath. This book was released on 2000-11-02. Product Strategy for High Technology Companies available in PDF, EPUB and Kindle. One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Strategy for High-technology Companies
Product Strategy for High-technology Companies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product Strategy for High-technology Companies write by Michael E. McGrath. This book was released on 1995. Product Strategy for High-technology Companies available in PDF, EPUB and Kindle. Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.
Strategies for High-Tech Firms
Strategies for High-Tech Firms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategies for High-Tech Firms write by P.M. Rao. This book was released on 2015-01-28. Strategies for High-Tech Firms available in PDF, EPUB and Kindle. This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Strategic Marketing for High Technology Products
Strategic Marketing for High Technology Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing for High Technology Products write by Thomas Fotiadis. This book was released on 2018-05-08. Strategic Marketing for High Technology Products available in PDF, EPUB and Kindle. In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Successful Marketing Strategy for High-tech Firms
Successful Marketing Strategy for High-tech Firms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Successful Marketing Strategy for High-tech Firms write by Eric Viardot. This book was released on 2004. Successful Marketing Strategy for High-tech Firms available in PDF, EPUB and Kindle. Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
