Professional Services Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Professional Services Marketing write by Mike Schultz. This book was released on 2013-06-04. Professional Services Marketing available in PDF, EPUB and Kindle. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Professional Services Marketing
Professional Services Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Professional Services Marketing write by Mike Schultz. This book was released on 2013-05-15. Professional Services Marketing available in PDF, EPUB and Kindle. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Marketing Professional Services
Marketing Professional Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Professional Services write by Philip Kotler. This book was released on 2002. Marketing Professional Services available in PDF, EPUB and Kindle. No Marketing Blurb
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms write by Troy Waugh. This book was released on 2004-04-26. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms available in PDF, EPUB and Kindle. "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Winning the Professional Services Sale
Winning the Professional Services Sale - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Winning the Professional Services Sale write by Michael W. McLaughlin. This book was released on 2009-08-06. Winning the Professional Services Sale available in PDF, EPUB and Kindle. An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
