Promoting Organizational Performance Through 5G and Agile Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Promoting Organizational Performance Through 5G and Agile Marketing write by Santos, José Duarte. This book was released on 2022-09-30. Promoting Organizational Performance Through 5G and Agile Marketing available in PDF, EPUB and Kindle. It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing write by Gupta, Monika. This book was released on 2022-12-09. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing available in PDF, EPUB and Kindle. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
AI-Driven Marketing Research and Data Analytics
AI-Driven Marketing Research and Data Analytics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook AI-Driven Marketing Research and Data Analytics write by Masengu, Reason. This book was released on 2024-04-22. AI-Driven Marketing Research and Data Analytics available in PDF, EPUB and Kindle. The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Leveraging AI for Effective Digital Relationship Marketing
Leveraging AI for Effective Digital Relationship Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leveraging AI for Effective Digital Relationship Marketing write by Santos, José Duarte. This book was released on 2024-10-11. Leveraging AI for Effective Digital Relationship Marketing available in PDF, EPUB and Kindle. Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Marketing and Advertising in the Online-to-Offline (O2O) World
Marketing and Advertising in the Online-to-Offline (O2O) World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Advertising in the Online-to-Offline (O2O) World write by Dinana, Hesham Osama. This book was released on 2022-10-28. Marketing and Advertising in the Online-to-Offline (O2O) World available in PDF, EPUB and Kindle. The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
