Protest Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Protest Public Relations write by Ana Adi. This book was released on 2018-10-09. Protest Public Relations available in PDF, EPUB and Kindle. Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
The P.R. in Protest
The P.R. in Protest - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The P.R. in Protest write by . This book was released on 1968. The P.R. in Protest available in PDF, EPUB and Kindle.
Popular Culture and Social Change
Popular Culture and Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Popular Culture and Social Change write by Kate Fitch. This book was released on 2020-10-29. Popular Culture and Social Change available in PDF, EPUB and Kindle. Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
Public Relations, Activism, and Social Change
Public Relations, Activism, and Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations, Activism, and Social Change write by Kristin Demetrious. This book was released on 2013. Public Relations, Activism, and Social Change available in PDF, EPUB and Kindle. This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.
Public Relations for the Public Good
Public Relations for the Public Good - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations for the Public Good write by Louis Capozzi. This book was released on 2016-08-19. Public Relations for the Public Good available in PDF, EPUB and Kindle. While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era—from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram—the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
