Psychological Foundations of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Psychological Foundations of Marketing write by Allan J. Kimmel. This book was released on 2012. Psychological Foundations of Marketing available in PDF, EPUB and Kindle. Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Psychological Foundations of Marketing
Psychological Foundations of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Psychological Foundations of Marketing write by Allan J Kimmel. This book was released on 2018-01-12. Psychological Foundations of Marketing available in PDF, EPUB and Kindle. This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
The Psychology of Advertising
The Psychology of Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Psychology of Advertising write by Walter Dill Scott. This book was released on 1932. The Psychology of Advertising available in PDF, EPUB and Kindle.
The Psychology of Marketing
The Psychology of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Psychology of Marketing write by Gerhard Raab. This book was released on 2016-02-24. The Psychology of Marketing available in PDF, EPUB and Kindle. This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Marketing Theory
Marketing Theory - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Theory write by Michael J Baker. This book was released on 2016-05-16. Marketing Theory available in PDF, EPUB and Kindle. Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
