Public Communication Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Communication Campaigns write by Ronald E. Rice. This book was released on 2001. Public Communication Campaigns available in PDF, EPUB and Kindle. This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Public Communication Campaigns
Public Communication Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Communication Campaigns write by Ronald E. Rice. This book was released on 1989-06. Public Communication Campaigns available in PDF, EPUB and Kindle. In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Public Communication Campaigns
Public Communication Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Communication Campaigns write by Ronald E. Rice. This book was released on 2013. Public Communication Campaigns available in PDF, EPUB and Kindle. In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Public Relations Campaigns
Public Relations Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations Campaigns write by Regina M. Luttrell. This book was released on 2018-02-05. Public Relations Campaigns available in PDF, EPUB and Kindle. Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Social Media Campaigns
Social Media Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Campaigns write by Carolyn Mae Kim. This book was released on 2020-12-29. Social Media Campaigns available in PDF, EPUB and Kindle. This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
