Public Relations for Social Responsibility - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations for Social Responsibility write by Donnalyn Pompper. This book was released on 2021-06-10. Public Relations for Social Responsibility available in PDF, EPUB and Kindle. This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.
Corporate Social Responsibility, Public Relations and Community Engagement
Corporate Social Responsibility, Public Relations and Community Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Social Responsibility, Public Relations and Community Engagement write by Marianne Sison. This book was released on 2018-09-03. Corporate Social Responsibility, Public Relations and Community Engagement available in PDF, EPUB and Kindle. Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Corporate Social Responsibility, Sustainability, and Ethical Public Relations
Corporate Social Responsibility, Sustainability, and Ethical Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Social Responsibility, Sustainability, and Ethical Public Relations write by Donnalyn Pompper. This book was released on 2017-11-30. Corporate Social Responsibility, Sustainability, and Ethical Public Relations available in PDF, EPUB and Kindle. This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Challenging Corporate Social Responsibility
Challenging Corporate Social Responsibility - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Challenging Corporate Social Responsibility write by Jessalynn R. Strauss. This book was released on 2015-05-01. Challenging Corporate Social Responsibility available in PDF, EPUB and Kindle. The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Introduction to Strategic Public Relations
Introduction to Strategic Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Introduction to Strategic Public Relations write by Janis Teruggi Page. This book was released on 2017-11-30. Introduction to Strategic Public Relations available in PDF, EPUB and Kindle. Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
