Public Relations Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations Management write by Diane F. Witmer. This book was released on 2020-08-24. Public Relations Management available in PDF, EPUB and Kindle.
Strategic Public Relations Management
Strategic Public Relations Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Public Relations Management write by Erica Weintraub Austin. This book was released on 2006-11-06. Strategic Public Relations Management available in PDF, EPUB and Kindle. Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Essentials of Public Relations Management
Essentials of Public Relations Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Essentials of Public Relations Management write by Edward J. Lordan. This book was released on 2003. Essentials of Public Relations Management available in PDF, EPUB and Kindle. Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Cases in Public Relations Management
Cases in Public Relations Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cases in Public Relations Management write by Patricia Swann. This book was released on 2014-02-18. Cases in Public Relations Management available in PDF, EPUB and Kindle. Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Public Relations As Relationship Management
Public Relations As Relationship Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations As Relationship Management write by Eyun-Jung Ki. This book was released on 2015-04-24. Public Relations As Relationship Management available in PDF, EPUB and Kindle. The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
